Carsten Rossi ‒ Managing Director of Kammann Rossi GmbH
Kammann Rossi GmbH is a traditional content agency that specializes in content marketing and corporate communication. For over 50 years, the team of 30 employees has been supporting companies in their communication and, increasingly, in digital transformation. Today, the agency is increasingly using Generative AI (GenAI) to offer its customers innovative, sustainable solutions.
Kammannrossi, a traditional content agency, was confronted with a new and major challenge as a result of the rapid development of artificial intelligence, in particular generative AI. Traditional agency services came under increasing pressure, as AI tools such as ChatGPT and image generators were able to take over much of what the agency had done so far for its customers.
The question was: How can we keep our traditional services while using this new technology? This question was not only challenging, but also sparked skepticism — how useful and feasible is AI really in the agency's everyday life?
“There was great uncertainty and it was clear that we needed to act. At the same time, I was personally skeptical as to whether we could actually use this technology in such a way that it would really add value to us and our customers.”
The DECAID Academy offered Kammannrossi exactly what was needed in this phase of change: a structured, practical learning platform that is specifically aimed at the creative industry and the use of GenAI.
With a mix of on-demand courses, live master classes and an active community, the team was not only able to learn the basics, but also directly develop practical applications for everyday agency life.
The opportunity to apply the newly acquired knowledge immediately instead of simply learning theoretically about AI was particularly helpful.
“The Academy has helped us to put theoretical knowledge directly into practice, and that has helped us enormously to gain confidence in the technology.”
Of course, there were initial concerns about whether the entire team would go along with this change and how AI could affect creativity. Here, the DECAID Academy helped to reduce uncertainties. Die Employees were able to learn at their own pace - a flexible approach, which was extremely important for the agency.
Through practice-oriented courses and community support, the team was first familiarized with the tools and was then able to use them step by step in everyday work. This helped enormously to gain trust in the technology and to see AI as a positive asset.
“The DECAID Academy has given us the opportunity to make the change step by step. Everyone was able to learn at their own pace, which was extremely important for us as an agency in particular.”
By working with DECAID Academy, Kammannrossi was able to Develop an “AI-first” strategy and launch the “Assistant OS” — a platform that provides specially developed AI assistants to enable customers to create content independently and efficiently.
The Academy helped to learn the necessary skills to optimally train and integrate the assistants.
“The Academy has helped us develop the right skills and processes to train and integrate these assistants. The AI—First approach now enables us to make our internal processes more efficient and offer real added value to our customers.”
Since working with the DECAID Academy, the Working methods at Kammannrossi have fundamentally changed. The agency was able to establish the “Service as a Software” business model and now offers its customers AI-supported assistants with which they can create content independently.
This solution improves internal processes and strengthens the team with important GenAI know-how for the future. A directly measurable success: In two projects, one pitch and one customer project, achieved time savings of 35% through the use of GenAI, which significantly strengthens the agency in the competitive environment.
“Our way of working has fundamentally changed since using DECAID Academy. We have successfully implemented a KI—first strategy that allows us to make processes more efficient.”
“I recommend the DECAID Academy to all agencies and companies that want to get serious about digital transformation and the use of generative AI. The Academy offers an ideal mix of knowledge that is immediately practical and a community that promotes exchange. For creative teams in particular, the Academy is a big win because it helps to see the new technologies not as a threat but as an opportunity. If you want to continue to be successful in the creative industry, you won't be able to ignore AI — and the DECAID Academy offers just the right support for that. ”
.svg)